Santander Edge

TV, OOH, special build, social

SANTANDER’S BIGGEST LAUNCH IN A DECADE IS SABOTAGED BY THE BANK OF ANTANDEC

Legendary newsreader Jon Snow comes out of retirement to break the news of Santander’s edgy PR stunt to launch its Edge current account. The launch also gets the attention of the Bank of Antandec CEOs - but their attempts to sabotage it backfire spectacularly, proving there’s no such thing as bad publicity.