I Choose Freedom - ‘Help. End The Horror’
Cinema, Online film
CINEMA SPOT FOR DOMESTIC ABUSE CHARITY NAMED ‘SCARIEST HALLOWEEN AD’ OF 2025
90s Cinema
Domestic abuse charity ‘I Choose Freedom’ draws parallels between the fear we experience watching horror films, with the real-life horror faced by 1 in 4 women, living in an abusive relationship. Many people wear masks at Halloween, but perpetrators of domestic abuse wear a mask in society - with the real monster only revealed behind closed doors. According to the new data platform DAIVID, the ad generated intense fear amongst a quarter of viewers – making it 9 times scarier than the average ad.