PayPal - ‘Turkey Dash’
TV, branded content, OOH, digital, Snapchat
PAYPAL CREATES A FUND-RAISING RACE FOR 8 UK CHARITIES, WHERE DONATIONS DETERMINED WHICH CHARITY’S TURKEY WON ITS TELEVISED RACE
CASE STUDY
To tap into the spirit of Christmas giving, PayPal handed its festive campaign over to 8 UK charities. In partnership with Aardman Animations, we created a racing turkey for each charity - complete with a backstory, strict nutrition plan, and bespoke training regime. Supporters powered their favourite turkey to victory through donations. The more you donated, the faster they dashed in a 2 minute race live on Channel 4.
THE FINAL
SNAPCHAT LENS
TRAINING AND NUTRITION FILMS