MINI - ‘NOT NORMAL’

A MINI ADVENTURE - FROM ‘NOT NORMAL’ BRAND CAMPAIGNS TO PSYCHIC MINIS

Creative highlights include ‘NOT NORMAL’ - MINI’s first brand campaign, celebrating owners’ not normal love for their car. A psychic MINI predicted your future via an interactive experience to launch the MINI Roadster. Olympic campaign ‘MINI ROAR’ put the nation’s roars of support in ever TeamGB athlete’s ears.