THINK! - ‘Don’t Put Drugs in The Driving Seat’
Social, Online, OOH
GOVERNMENT LAUNCHES ITS FIRST DRUG-DRIVING CAMPAIGN IN A DECADE
SOCIAL/ONLINE FILM, 30s
After winning the £10m DfT pitch to create all the government’s road safety campaigns under its THINK! platform, we created ‘Don’t Put Drugs in The Driving Seat’. This hard-hitting campaign put the consequences of driving high front and centre across film, OOH and radio.
Behind The Scenes
On the BBC NEWS