UK Government - ‘Enough’

Social-first, TV, OOH, Radio, Digital Display

GOVERNMENT CAMPAIGN USES SNAKES TO DRAMATISE HOW ABUSIVE BEHAVIOURS MAKE WOMEN FEEL

LAUNCH FILM

Following Sarah Everard’s murder, the Government committed to halving violence against women and girls within a decade. Meeting that goal required recognising and stopping gateway abusive behaviours, before they escalate to physical violence. Unfortunately too many young men mistake control for care and manipulation for love. ‘Enough’ was created to help them to see abusive behaviour for what it is, and how it makes women feel.

CONTROLLING HOW SHE LOOKS

CYBER FLASHING

RESTRICTING HER ONLINE ACCESS

MONITORING HER LOCATION

PERSISTENT CONTACT

SHARING INTIMATE IMAGES

ISOLATING HER FROM FRIENDS AND FAMILY

Previous
Previous

Don't Put Drugs in The Driving Seat

Next
Next

Long Live The Prince