UK Government - ‘Enough’
Social-first, TV, OOH, Radio, Digital Display
GOVERNMENT CAMPAIGN USES SNAKES TO DRAMATISE HOW ABUSIVE BEHAVIOURS MAKE WOMEN FEEL
LAUNCH FILM
Following Sarah Everard’s murder, the Government committed to halving violence against women and girls within a decade. Meeting that goal required recognising and stopping gateway abusive behaviours, before they escalate to physical violence. Unfortunately too many young men mistake control for care and manipulation for love. ‘Enough’ was created to help them to see abusive behaviour for what it is, and how it makes women feel.
CONTROLLING HOW SHE LOOKS
CYBER FLASHING
RESTRICTING HER ONLINE ACCESS
MONITORING HER LOCATION
PERSISTENT CONTACT
SHARING INTIMATE IMAGES
ISOLATING HER FROM FRIENDS AND FAMILY