UK Government - ‘Enough’
Social-first, TV, OOH, Radio, Digital Display
GOVERNMENT CAMPAIGN USES SNAKES TO DRAMATISE HOW ABUSIVE BEHAVIOURS MAKE WOMEN FEEL
LAUNCH FILM, 30s
Following Sarah Everard’s murder, the Government committed to halving violence against women and girls within a decade. Meeting that goal required recognising and stopping gateway abusive behaviours, before they escalate to physical violence. Unfortunately too many young men mistake control for care and manipulation for love. ‘Enough’ was created to help them to see abusive behaviour for what it is, and how it makes women feel.
CYBER FLASHING, 15s
RESTRICTING ONLINE ACCESS, 15s
PERSISTENT CONTACT, 20s
ISOLATION, 20s